Promotion of fruit and vegetable cultivation
Thanks to light soils, fruit and vegetable growing is a focus of agricultural production in Werder. High quality products – such as fruit wine, fruit brandies, juices, extracts, and tomato ketchup – are produced and continuously supplemented with new quality products. Successful projects such as viticulture on the Wachtelberg represent not only an economic factor, but also an image upgrade.
Establishment of new industrial and commercial enterprises
The drivers of economic development in the area Werder-Havelland include the commercial sites in Plötzin and Kemnitz or the Havelauen with logistics and services, fruit and vegetable processing, and future technologies in the food and beverage sector, machine trade, electrical and electronics industries, automotive as well as supplier industries.
Strengthening the retail trade in the city
The development of the inner city of Werder – with citizen-friendly shopping, supply, adventure, living and transport conditions – is intensely promoted. High-quality offers in the retail sector, but also in the service and catering sector, have been and are being established to reduce purchasing power outflows and to strengthen the development of tourism.